Does last click attributions show information about customer actions?
Asked 4 years ago
I want more information about my customer's actions on my Shopify store. Does last click attributions allow me to see this?
Devon Mathews
Saturday, July 02, 2022
Sadly, the last-click attribution model only shows a limited view of customer actions. Since it only focuses on the last touchpoint that a customer clicked in order to convert or make a purchase. Instead, you can use the multi-touch attribution model which gives you a better view of customers' actions.
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