How do you measure a drip campaign metric?

TikTok vs. Facebook: Which is better for advertising?

What are Tikok's conversion rates, CPCs, and ROI like when compared to Facebook? Can one use the same marketing strategy as one would on Facebook?

5 Expert Ways to Lower Your CPA Through Ad Spend

An acquisition can be costly but have poor results. Find out how to lower your cost per acquisition and optimize your ad strategies through ad spend.

CTR Manipulation: 5 Expert Tools & Techniques

Find out how manipulating your CTR can help you achieve organic site traffic and boost your online presence.

5 Simple Advertising Techniques to Increase Shopify Incremental Profit Margins

Discover how you can implement simple advertising techniques to help improve your Shopify store's incremental profit margins.

Top 16 Ecommerce Agencies to Supercharge Your Store

Hiring an eCommerce agency can make the difference between an okay online store and a supercharged one. Read our list of the top agencies in the industry!

What does Return On Ad Spend (ROAS) mean?

I have seen the abbreviation ROAS come up numerous times, and I know that it stands for Return on Ad Spend. But what does it actually mean in relation to a business?

What does CPA mean in advertising?

I know that cost per action involves dividing costs by actions, but how does this fit into advertising specifically? Is "cost per action" the same thing as "cost per acquisition" or are they diff

How to increase traffic on Facebook Business Page?

I have a Facebook Business Page, but it's not getting much in the line of traffic. What do I do to get more?

How do I set up TikTok Ad Manager?

Hi, I'm very new to TikTok, but it seems like it could be a good platform for social media marketing. Does anyone know how to set up the ad manager and where to find TikTok's analytics for insigh

Which tactics are good for identifying a potential target market?

What are some good ways to identify a target audience? Are there specific factors to take into account?

How do I track incremental profit as a result of advertising?

Hey, I have some products that have existed on my site for a while, however, since advertising them I have seen an increase in the number of sales on Shopify. Is there a way to track this increme

How much does it cost to advertise on TikTok?

Can I run ad campaigns on TikTok for free?

Does Facebook pixel cost money?

Is SMS marketing a good idea?

Would you say text marketing is cost-effective? Does it work for you and your business?