What is a good reach to engagement ratio on Instagram?
Asked 4 years ago
How do you calculate the ratio and what is good and/or bad?
Gareth Browne
Tuesday, November 02, 2021
Statistics and community discussions all say that a good average engagement rate is between 1% and 5%. The higher your follower count, the harder it is to get that rate. Social media teams and statistics analysts from various metrics sites reported an average engagement ratio of around 4.59% during 2020. Take the number of comments and likes, divide by follower numbers then multiply by 100 to get the percentage.
Please follow our Community Guidelines
Related Articles

How to Use and Interpret Amazon Advertising Reports
Brody Hall
June 25, 2022

Cohort Analysis: How to Better Understand Your Customers
Ashley Stander
December 19, 2022

Does Your Shopify Store Need Automated Expense Reports?
Ali Shah
March 22, 2023
Related Posts
Can't find what you're looking for?