Difference between campaign budget and ad set budget?
Asked 3 years ago
I'm new at the whole facebook ads thing, and I always thought that campaign budget and ad set budget were the same thing, but apparently they're not. Are ad campaigns and ad sets related? How are they different?
Cody Sanders
Saturday, April 30, 2022
Campaign budgets automatically adjust ad budgets across ad groups based on their performance. While ad set budget is manual, where you have control in deciding how much each ad set gets.
For example; if you have a budget of $40 and you have 4 ad sets:
1. In campaign budget, the money will be distributed based on the best performing ads. So one ad set may get $15, $10, $8, and $7
2. In ad set budget, the money will be distributed evenly where each will get $10 unless you make adjustments.
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