Snapchat: What is a good click-through rate?
Asked 4 years ago
Is a good CTR what gets your promoted? How does it work?
Donte Rowe
Wednesday, November 10, 2021
The average click-through rate for social media platforms was 1.3% in the second quarter of 2020. If we take a closer look, it is evident that this CTR is different for search ads (1.91%) and display ads (0.35%). In Snapchat, CTR is expressed in terms of Swipe Up Rates. Swipe Up Rates is a critical indicator of your Snapchat ad progress, representing your audience's response to your CTAs.
Timmy Marshall
Friday, May 27, 2022
The click-through rate for Snapchat should be at least 0.35% if you want to ensure a good amount from your CPC Snapchat ads. But 1.5% is also a decent outcome. On the other side, if we talk about Snapchat ads conversion rate for search, it should be over 1.91%. Anything less than this Snapchat swipe-up-rate benchmark will not be worth it, so always aim for these values.
Please follow our Community Guidelines
Related Articles

8 Ways To Increase Organic Traffic To Your Online Store
BeProfit Staff
January 26, 2022

TikTok vs. Facebook Ads for E-Commerce (2023): Which Is Best?
Daniël de Jager
March 23, 2023

7 Simple Steps to Set Up Facebook Conversion API in WooCommerce
Rob Elgar
December 14, 2022
Related Posts
Ashley Stander
7 Reasons Snapchat Ads Are Worth It in 2023
Ashley Stander
7 Best Practices to Dominate Snapchat Ads in 2023
Luis Velez Torres
Calculating CTR For Beginners: Formulas, Guides & Examples
Jaques Cilliers
CTR Manipulation: 5 Expert Tools & Techniques
Can't find what you're looking for?