How cost-effective is newspaper advertising?

Customer Acquisition Cost in E-Commerce: How to Find Yours

What is the customer acquisition cost (CAC)? Learn the answer here, as well as how to determine the CAC for your business.

Be Profitable: Why You Should Care About How Your Data Fits Together

How to use your online store’s performance data to make key marketing and operations decisions.

What does CPA in Google Ads marketing mean?

How do you increase ROAS in ecommerce?

Hi, my social media and Google ads are currently taking more money than I'm getting in return. Am I doing something wrong? I thought this was going to be a breeze, but clearly not. Is there a for

What is the average ROAS for Google vs. Facebook ads?

Hello everyone, which do you reckon is a better tool for running online ads. Do you use Facebook or Google?

Will Bing bill me for my Shopify store ad campaign before clicks?

I recently created an ad campaign for my Shopify store. I am uncertain whether I will be billed for it before receiving clicks. This worries me because I don't want to incur additional maintenanc

How much will it cost to get the top advertising spot on TikTok ads?

I built a Shopify store and developed a cool collection for a diverse crowd. Lately, I have been having trouble increasing my sales, and I have prescribed the issue to low reach within my adverti

How do I find and track the ROI for Google ads?

Can I find the ROI in Google Analytics or do I have to calculate it? If I have to calculate it, can someone please share the formula for ROI with me?

Business Analytics: What are good KPIs?

Hi all, when doing a profit analysis and looking at business costs etc. What are some good key point indicators that I should be looking at?

How do I calculate CPM on Facebook?

Is it possible to calculate the CPM or will I find the information on Facebook somewhere?

What is the formula for impressions?

Hi guys, I've been using Facebook for advertising my business, and I need to measure my ROAS, impressions, and reach. What would be the best way to work this out? I'm also very new to working w

Facebook vs. Google: Which is more profitable for advertising?

Should I be focusing my marketing efforts on Facebook or Google? I would do both, but unfortunately, it isn't feasible at the moment. On which platform could I expect the best results and highes