How is an influencer's rate calculated?
Asked 4 years ago
Do they make a commission off of the sales from the posts or do you pay them per post?
Demarcus Reynolds
Monday, October 25, 2021
It will first depend on the goal of your campaign whether it's generating sales or leads. Paying on commission using special links and promo codes, ensures you’re not overpaying or underpaying an influencer since it’s results-based. Paying a fixed price i.e paying per post or per campaign depends on the number of influencers’ followers. There are online influencer calculators that can help.
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