How much does email marketing increase sales?

Revenue Analysis in E-Commerce: Benefits and Difficulties

Here, we'll discuss the different ways in which e-commerce companies can carry out revenue analysis, as well as their benefits and difficulties.

The 5 Best E-Commerce Business Revenue Models

E-commerce revenue models are one of the most important aspects of setting up a new ecommerce website. Read this post to find out more.

Email Marketing Best Practices—How to Improve Your ROI

Learn how to improve your return on investment with the best email marketing tips and tricks.

Which online ads are most cost-effective?

Hello, I'm ready to start advertising the products I have available in my e-commerce store. I was thinking of running campaigns on social media and maybe doing PPC Google ads. I toyed with the

How to Calculate Revenue in Excel (Simple Formulas + Templates)

Learn how to calculate revenue in Excel using formulas and templates. These tools are necessary for the financial analysis of your business.

How localizing your eCommerce website can increase profit

The internet has forever changed the way businesses market themselves and their products. Very few brands are now genuinely local, as potential markets span the globe.

4 Easy Excel Discount Formulas For Your E-Commerce Store

Looking to leverage discounts for maximal profits and revenue? Find out how these 4 Excel discount formulas can help you stay on track.

Loyalty Programs for Shopify to Boost Sales: Best Apps and Easy Set Up

A loyalty program can be a great way to tell your customers that you appreciate them while also encouraging their repeat business. Read more here.

How to Improve Your Customer Retention Strategy With Email Marketing

You’ve probably heard that acquiring new customers costs more than keeping them. Email marketing is the best vehicle for doing it. Learn why!

8 Ways To Increase Organic Traffic To Your Online Store

Learn the best ways to increase your traffic to your online store, as well as learning the difference between organic and direct traffic.

How to Boost Sales With Upsell and Cross-Sell for WooCommerce

This post will explain how to boost your sales with upsell and cross-sell. If you are a WooCommerce merchant, you can’t miss this guide.

What is a good benchmark for year-over-year revenue growth?

I am wanting to use the YOY approach to analyze my monthly revenue growth, however, I am not actually sure what a good benchmark is for this growth. I know that profitability goals shouldn't be s

What are common mistakes made when tracking emails with UTM?

Hey. I am starting to use UTM parameters to track email campaigns, however I am not sure if I am using the parameters effectively. This is because since I have started using the UTM parameters, I

What are the negatives of Cost Leadership Strategy?

Hello, I am in the process of pursuing a cost leadership strategy for my e-commerce business to help increase sales compared to larger competitors. Are there any negatives should be aware of for

Are ROI and profit margin the same thing?

Return on investment and profit margin sounds like they are the same thing. Is this the case or are they different? I know that ROI deals with the investment value of a product, but is this not t

When advertising on Instagram, what is a good ROI?

Does Instagram advertising have a high return on investment? Is it a good platform to consider for advertising?

How do you calculate the change in conversion rate?

I need to see whether the conversion rate has increased or decreased. Is there a formula I can use it calculate the conversion rate?

Is total revenue the same as gross profit?

I recently started an online store through Shopify and have run into a bit of confusion. I always thought that total revenue was different to gross profit, but now I've heard the term "net income

How do you find the breakeven point in advertising?

Is there a formula to calculate it?

What are revenue analysis ratios?