Is it profitable to offer free shipping for certain items or orders over a certain amount?
Asked 2 years ago
I sell furniture online, at what price point should I start to offer free shipping on purchases? Does anyone have metrics or data behind this?
Donte Rowe
Sunday, May 14, 2023
Yes, offering a minimum requirement in exchange for free shipping is profitable, but for it to work, the minimum amount to spend should be more than what a customer would usually pay.
However, if you set the minimum amount too high, customers may not be willing to spend that much money. Here's a way of determining the minimum amount to set:
If it is similar to AOV then it will hurt your business. Generally, increase it by 30% above your AOV
To get the right minimum amount you'll have to continue testing different prices.
Please follow our Community Guidelines
Related Articles

Remarketing vs. Retargeting: What’s the Difference?
Ashley Stander
June 23, 2022

How to Use and Interpret Amazon Advertising Reports
Brody Hall
June 25, 2022

7 Simple Steps to Set Up Facebook Conversion API in WooCommerce
Rob Elgar
December 14, 2022
Related Posts
Can't find what you're looking for?