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What metrics should I use to measure the effectiveness of a discount campaign?

Hi everyone. What kind of metrics do y'all track to measure how well your discount campaigns are performing?

Is it possible to have a negative incremental profit?

Hey all, I am wondering if anyone would be able to help me regarding my profitability. I used the calculations online to try and determine my incremental profit from Shopify but the number is neg

What is the formula for calculating operating income?

How do e-commerce businesses track their income & expenses?

Help! I've got no idea where or how to begin tracking the money that comes in and goes out as quickly as it came with this online business. It gets paid directly into my account, and I struggle m

How do I use an Excel spreadsheet for tracking income & expenses?

Hi everyone, I want to track my small business expenses in Excel. Looking for pointers on how to do it. Thanks.

What are some good eCommerce benchmarks to keep track of?

Hi guys, what are some eCommerce benchmarks that you all are tracking?

Where do you find profit and loss on Amazon?

Hi guys, how do you keep track of your income and expenses while dropshipping on Amazon?

How do you keep track of profit and loss?

I feel like I'm floating in an ocean with no land in sight. Are there any proven methods you can recommend for tracking the profit and loss of my online business?

What does a gross profit margin of 20% mean?

I am currently doing a case study that spins a story about a business that recycles waste from homes and has started generating a gross profit margin of 20%. What does this mean?

How can I track the effectiveness of my discount campaigns and measure their impact on sales?

Hey guys, what are the best apps out there I can use to keep track of how effective my marketing and discount campaigns are?