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Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
AllProfit OptimizationProfit CalculationBusiness Metrics
As the calendar flips to November, the anticipation of the holiday shopping season begins to build. Retailers and consumers alike are gearing up for two of the most significant sho

August 10, 2023

the ultimate guide for black friday preview image
Small business entrepreneur working at home office, BOX, tablet and laptop online.
Business metrics

February 20, 2023

4 Best Conversion Rate Metrics for E-Commerce StartupsOnline business is booming—and many want a piece of the action. E-commerce sales are expected to make up over 20% of global retail sales in 2023 and capture just under a quarter of the global retail b
Product bundles
Marketing

February 2, 2023

How to Sell Product Bundles on ShopifyE-commerce merchants often face the challenge of increasing their store's revenue. While acquiring new customers can be effective, it can also be costly. A more cost-efficient strategy is to focus on
An open laptop showing Google's logo
Business data analysis

February 2, 2023

Google Analytics Cohort Analysis: Simply Explained (+examples)Are you looking for a better way to understand and analyze customer behavior? Look no further than Google Analytics Cohort Analysis! This powerful tool allows you to gain insights into the habits o
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Business metrics

January 31, 2023

ROAS vs. ROI: Differences, Use Cases, and ExamplesYour organization must continuously monitor and evaluate its marketing and advertising efforts. Two key performance metrics that will help you with this are return on ad spend (ROAS) and return on inv
Woman reviewing multiple receipts with calculator in hand
Profit calculation

January 30, 2023

3 Best Ways to Track Profit on WooCommerceThe success of your WooCommerce store depends on your ability to track sales and earnings. It only takes doing a few transactions to become proficient and competent enough to track your sales on your
Happy man in a warehouse holding a phone and a shipping box
Profit optimization

January 28, 2023

6 Most Common E-Commerce Expenses (+ How to Reduce Them)The old adage goes: it costs money to make money. And if you run an e-commerce store you know how true that is. Keeping expenses down is important for any business, but in e-commerce especially, expe
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Profit calculation

January 26, 2023

3 Best WooCommerce Profit Analysis PluginsIt is important to be able to analyze your online business’s financial status with its profits and losses to determine the likelihood of success. WooCommerce store plugins simplify the process of det
E-Commerce vs. Digital Marketing: What Is the Difference?
Business metrics

January 25, 2023

E-Commerce vs. Digital Marketing: What Is the Difference?Despite the fact that digital marketing is an essential component of e-commerce, the two are, by definition, distinct. Although they are so intertwined, it is difficult to determine where one ends and
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Business

January 25, 2023

Cash Flow Forecasting: Pros & Cons You Should Be Aware OfCash flow forecasting allows your business to plan for future cash needs by anticipating future cash inflows and outflows within a specific timeframe. Although this can enable you to be prepared and a