Profit Analytics Blog
Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
Business data analysis
Perfecting Your Sales Funnel With Micro & Macro Goals on GA 4If you have worked with older versions of Google Analytics—such as Universal Analytics—you will know all about the Google Analytics micro and macro goals. In short, this is what Google Analytics calleDecember 29, 2022
Profit optimization
How to Calculate Incremental Margin in e-Commerce (Formula + Explanation)Are you new to the big, wide world of e-commerce analytics? Do you find it complicated and overwhelming? Well, you're not alone. Even some of the more experienced sellers are constantly looking for neDecember 16, 2022