What should your target ROAS be?
Asked 3 years ago
I'm not too sure how a target ROAS works. Should I be using it when I run an ad campaign on Instagram? If so, what do I set it to?
Peyton Gonzalez
Monday, May 09, 2022
Yes, it would help if you used target ROAS for Instagram to grow your business.
Instagram has a higher ROAS rate than Pinterest. Mostly, people assume 2 or 3x to be a good ROAS. But Instagram has a 9x average retail ROAS metric. If you are focused on an indoor or automotive niche, the number goes above 15x.
However, you should also know that the success of an ad campaign depends more on how you put your ad on display rather than the platform.
Jolina Regin
Saturday, May 21, 2022
ROAS measures the effectiveness of an ad campaign making it an important metric in the digital marketing industry. The target ROAS varies with the type of industry, profit margin, and the average CPC. Generally, you can target a ROAS of a 4:1 ratio which means for every $1 spent on ads you'll get $4 in revenue.
Please follow our Community Guidelines
Related Articles
Managing Abandoned Carts on Wix: Prevention and Recovery
Brody Hall
November 30, 2021
Choosing a Profit Tracker for Wix: Key Features and Beginner's Guide
Brody Hall
January 27, 2022
Click Through Rate: Best Platforms to Advertise in 2023
Luis Velez Torres
March 23, 2023
Related Posts
Ashley Stander
Calculate Your Amazon ROAS With This Simple Formula
Can't find what you're looking for?