What is the best way to calculate ROI for Facebook ads?

ROAS vs. ROI: Differences, Use Cases, and Examples

ROAS and ROI are two metrics used to determine if a company’s investments are paying off. Here’s how they differ.

Pinterest Ads vs. Facebook Ads: ROI in 2023 (for Online Sellers)

Find out how Pinterest compares to Facebook—advantages and disadvantages—plus a handy metrics comparison for online sellers to pick the right platform for them.

How do I track traffic on Facebook pixels?

Choosing a Profit Tracker for Wix: Key Features and Beginner's Guide

If you own a Wix store, why not use a profit tracker to help track your sales, revenue, and profits? Read here to learn how to choose the best profit tracker for you.

Google Ads vs. Instagram Ads: ROI Analysis Per E-Commerce Vertical

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Average Cost Per Order (CPO): Definition, Formula & Example

Cost per order (CPO) is essential in determining pricing and profits for e-commerce businesses.

How to Optimize ROAS & Lower Break-Even Point: 7 Techniques for Dropshippers

Learning how to optimize ROAS is an important task for any dedicated dropshipper. Here are 7 of the techniques you can use to boost your return on ad spend.

Mistakes to Avoid When Calculating Profit for Your Shopify Store in 2022

When calculating profit for you Shopify store, you may encounter a few hiccups. Here is a list of mistakes to avoid when calculating your profits.

Using Facebook’s Dynamic Ads for Your WooCommerce Store

Want to boost your WooCommerce sales? Learn how to use Facebook Dynamic Ads to drive traffic and sales to your WooCommerce store.

Advertise on Facebook Like an E-Commerce Pro With These 3 Strategies

Facebook ROAS optimization is integral to the success of many online businesses. From ad set level to campaign level, learn how to maximize your ROAS.

TikTok vs. Facebook Ads for E-Commerce (2023): Which Is Best?

Which social media platform is the best for e-commerce ads: TikTok or Facebook? We've collected all the key metrics and pros and cons to help you decide.

Most important KPIs for COGS?

What are the most important KPIs to keep track of relating to cost of goods sold?

Snapchat ads: How much is the CPC?

Does anyone know what the average cost-per-click is?

Is it worth advertising my Shopify collection on Tik Tok?

I have been looking to capitalize on trendy social media platforms, and I feel like Instagram and Facebook are good options, but they're quite crowded and have a mixed age group. My main target m

How do I calculate shipping costs?

What factors do I need to consider when I calculate my shipping costs? Does it have to do with the dimensions of the box, or the number of boxes? Where does the DIM divisor come into play?

Facebook audience targeting optimization: How to do it?

Is there a good way to improve and optimize my audience targeting on Facebook? I am not sure how to do this.

Why is my CPA so high on Facebook?

My CPC and CPA on Facebook have suddenly shot up, and I don't understand why? What can I do to lower the sudden increase in costs?

Gross profit vs. net profit margin for calculating profitability?

If I were calculating the profitability of a business, would it be better for me to use the gross profit margin or the net profit margin? Are they both more or less the same calculation, or is on

How much do companies spend on remarketing?

If I had to put money into retargeting, how much should I expect to spend to get a reasonable ROI (return on investment)?

How long does it take for a CBO campaign to optimize?

This business tool from Facebook is great because it is automated and should theoretically provide the best results in budget optimization. But how long should I wait before I start scaling? I wa