How do I calculate CPM on Facebook?
Asked 4 years ago
Is it possible to calculate the CPM or will I find the information on Facebook somewhere?
Gareth Browne
Thursday, November 04, 2021
Facebook takes a total amount you spend on your campaign, Divides it by the total number of impressions you got from it, multiplies that by a thousand, and there's the total CPM. Facebook itself has its own metrics calculation system built in, but in case it doesn't work, there is the formula for it.
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