What causes ROAS to decrease?

TikTok vs. Facebook Ads for E-Commerce (2023): Which Is Best?

Which social media platform is the best for e-commerce ads: TikTok or Facebook? We've collected all the key metrics and pros and cons to help you decide.

Advertise on Facebook Like an E-Commerce Pro With These 3 Strategies

Facebook ROAS optimization is integral to the success of many online businesses. From ad set level to campaign level, learn how to maximize your ROAS.

How do I track traffic on Facebook pixels?

CTR Manipulation: 5 Expert Tools & Techniques

Find out how manipulating your CTR can help you achieve organic site traffic and boost your online presence.

What’s the Average ROAS for E-Commerce? By Platform and Industry

Want to know how to calculate ROAS? We'll give you the best information about the average ROAS on different platforms and how to use it to drive sales.

How to Add Facebook Pixel to Shopify

Do you wish to add Facebook Pixel to your Shopify store? Learn how to add Facebook Pixel to Shopify in this simple step-by-step guide.

ROAS vs. ROI: Differences, Use Cases, and Examples

ROAS and ROI are two metrics used to determine if a company’s investments are paying off. Here’s how they differ.

Pinterest Ads vs. Facebook Ads: ROI in 2023 (for Online Sellers)

Find out how Pinterest compares to Facebook—advantages and disadvantages—plus a handy metrics comparison for online sellers to pick the right platform for them.

Using Facebook’s Dynamic Ads for Your WooCommerce Store

Want to boost your WooCommerce sales? Learn how to use Facebook Dynamic Ads to drive traffic and sales to your WooCommerce store.

How to Optimize ROAS & Lower Break-Even Point: 7 Techniques for Dropshippers

Learning how to optimize ROAS is an important task for any dedicated dropshipper. Here are 7 of the techniques you can use to boost your return on ad spend.

Calculate Your Amazon ROAS With This Simple Formula

Learn how to calculate your Amazon ROAS using a simple formula with an example to show you exactly how it is done.

What is a Facebook conversion ad campaign?

What is it, and do you recommend I run a conversion campaign on Facebook? If so, how do I set up a conversion ad campaign and what does it look like?

What is considered to be a good CTR for a Facebook ad?

How do I know whether I have good click-through-rates?

How do I sync Shopify products with TikTok?

Hi everyone, I want to advertise products on Tiktok and wondering if it would be possible for me to link my TikTok profile to my Shopify store?

How much does it cost to run retargeting ads on Facebook?

How much can I expect to be spending to run a remarketing strategy on Facebook?

Can I advertise my Shopify store on Instagram?

What does high ROAS mean?

Is a high ROAS good? In my mind, it makes sense. Obviously, one doesn't want to be spending more than one gets in return. But I need to ensure that there won't be any backlash/commission expected

Why are my Facebook ads not converting anymore?

Hi guys, I've been using Facebook ads, and they've been working really well for me. However, they have suddenly stopped working. What do I do?

Do I duplicate a Facebook ad set or increase the budget?

Which do you recommend I do to increase sales?

What is a traffic campaign in advertising?

How do you run a traffic campaign?