How much does micro-fulfillment software cost?

What is the best way to do wholesale on Shopify?

I have the basic Shopify package and I'm wondering if it is possible for me to sell the same products to distributers as I do to my online customers? Is it a simple process expanding from a busin

How does Snapchat target its audience?

Margin vs. markup: What's the difference?

When it comes to profit margin vs. markup, I know that they both involve the use of revenue and the cost of goods in order to do the calculations. What is confusing me, is which calculation requi

How to handle international returns on Shopify?

How can I handle returns or exchanges for items that were shipped internationally on Shopify? Am I obligated to accept every return?

Sales revenue: What is the breakeven point?

Is there a way to calculate it? If so, what's the formula? Also, what would happen if the sales revenue falls?

Is total revenue the same as gross profit?

I recently started an online store through Shopify and have run into a bit of confusion. I always thought that total revenue was different to gross profit, but now I've heard the term "net income

Why are repeat customers more valuable than new ones?

I've done a lot of reading on customer behavior, extending customer lifetime values, and running loyalty programs. However, I still don't quite understand why returning customers are considered m

How can my net margin be increased?

What are some good strategies to employ, which will help increase my company's net margin? Is there a universal strategy that works, or is it specific to a company or person?

How does a cost leadership strategy work for e-commerce?

I want to keep the prices of my products as low and as competitive as possible. However, I am worried that this strategy could start a price war. I am also not sure how I would go about working o

How do you find the average order value in Google Analytics?

I'm a beginner that's never used Google Analytics before, and I understand that it can help me find my average order value. I'm trying to find new ways to make more money on my Shopify store and