What classifies as a direct conversion in Google ads?

Traffic vs. Conversion Campaign: What's the difference?

What is the difference, and how do I set them up?

How to Increase Your Shopify Conversion Rate

Learn how to increase your Shopify conversion rate with these simple yet effective tips.

How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

Google Ads vs. Amazon Ads: Which is Best for E-Commerce? (2023)

Choosing between Google Ads vs Amazon Ads for your e-commerce store can be complex. Here’s what you need to know about each option to make an informed choice.

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

Google Ads vs. Instagram Ads: ROI Analysis Per E-Commerce Vertical

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CPC Industry Benchmarks: Are You Spending Too Much?

Although CPC benchmarks vary based on industry, platform, and ad type, knowing them can help guide you in more strategic and optimal ad spend.

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

What is the average conversion rate on Pinterest?

What does Pinterest consider to be a conversion, and how do I improve my conversion rate?

Should I offer discounts to customers who have abandoned their shopping carts?

Is this a good way to get more conversions on Shopify?

What are the benefits of dynamic UTM parameters?

I've heard about UTM parameters and I want to start using them for my business, but I'm not sure how this will help. In the last several months, I have made a lot of progress with my site, and my

What does CPA in Google Ads marketing mean?

What do macro conversions indicate about your digital marketing?

What is macro conversion, and someone please give me an example of how it works?

Do snap chat ads have a good conversion rate?

Hi, I've noticed that Snapchat's CPC is relatively high compared to some of the other social media platforms. Is it worth marketing on Snapchat?

What is the formula for calculating the macro conversion rate?

How do you calculate the macro conversion rate?

What is a good return on ad spend (ROAS) for Facebook ads?

What would be a good estimate for the ROAS of Facebook ads? The higher the return the better, but what is a reasonable figure to expect?

Are Google ads in CPC or CPM?

Which bidding format does Google use?