What classifies as a direct conversion in Google ads?

Traffic vs. Conversion Campaign: What's the difference?

What is the difference, and how do I set them up?

How is the conversion rate of Google ads calculated?

Is there a formula to determine how much of the traffic generated from ads are converting?

Are TikTok ads effective?

Is it easy to set up a campaign that converts TikTok ads?

Bing vs. Google ad campaigns: Which gives me more granular control?

I recently developed a product campaign for my Shopify store to target different countries in Europe and Asia. I've been looking for a way to assign various campaigns tailored to different region

Google Ads vs. Instagram Ads: ROI Analysis Per E-Commerce Vertical

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CPC Industry Benchmarks: Are You Spending Too Much?

Although CPC benchmarks vary based on industry, platform, and ad type, knowing them can help guide you in more strategic and optimal ad spend.

How to Increase Your Shopify Conversion Rate

Learn how to increase your Shopify conversion rate with these simple yet effective tips.

Google Ads vs. Amazon Ads: Which is Best for E-Commerce? (2023)

Choosing between Google Ads vs Amazon Ads for your e-commerce store can be complex. Here’s what you need to know about each option to make an informed choice.

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

How do I find and track the ROI for Google ads?

Can I find the ROI in Google Analytics or do I have to calculate it? If I have to calculate it, can someone please share the formula for ROI with me?

What does CPA in Google Ads marketing mean?

How does the last touch attribution model work?

I've just started running an online marketing campaign and learning as I go along. I came across something call the 'last touch attribution.' What does that mean, and how does it work?

What is assisted conversion value in Google ads?

How do they work, and where do I find assisted conversions in Google ads?

How do I track conversions on my blog?

So I know that I need to use Google Analytics for tracking data on websites, but I'm not familiar with how to use it. Can someone please tell me how I can track conversions?

How do I add dynamic UTM parameters to Google Ads?

I want to track information about the source of clicks on my Google Ads. I know that auto-tagging UTM tags is the default setting to track the source of customer clicks. Since I want to record th