What are assisted conversions in Google ads?

Micro vs. Macro Conversions: Formula, Examples, & Use Cases

Learn how to use macro and micro goals to perfect your online store and optimize conversions.

How to Increase Your Shopify Conversion Rate

Learn how to increase your Shopify conversion rate with these simple yet effective tips.

CPC Industry Benchmarks: Are You Spending Too Much?

Although CPC benchmarks vary based on industry, platform, and ad type, knowing them can help guide you in more strategic and optimal ad spend.

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

Google Ads vs. Amazon Ads: Which is Best for E-Commerce? (2023)

Choosing between Google Ads vs Amazon Ads for your e-commerce store can be complex. Here’s what you need to know about each option to make an informed choice.

Google Ads vs. Instagram Ads: ROI Analysis Per E-Commerce Vertical

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How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

How much should small businesses spend on Google Ads?

What is a good budget for a startup to run Google Ads?

What is a good CTR for Google Ads?

What is the average CTR for Google Ads, and how d I know if mine is good?

What is a good conversion rate for Facebook ads?

Are Google ads in CPC or CPM?

Which bidding format does Google use?

How do I find and track the ROI for Google ads?

Can I find the ROI in Google Analytics or do I have to calculate it? If I have to calculate it, can someone please share the formula for ROI with me?

Bing ad campaign: Does the keyword search volume determine the cost?

I have been looking to optimize the keywords in my ads for my Shopify store. I've migrated from Google ads to Bing ads because of its low competition for ad positions. I've been trying to optimiz

What does CPA in Google Ads marketing mean?

What are the advantages of monitoring micro conversions?

I read that tracking micro conversions can help with the overall conversion rate. Since there is a lot of different micro conversions I want to know what are the advantages and which ones would b

What happens if you copy a Facebook ad?

Some say that duplicating a Facebook ad will increase your conversion. Is this true?

How do I review my Google ad performance?

Is there a way to draw an ROI report that shows the CTR and audience impressions?