What factors can reduce the AOV of my Shopify store?
Asked 3 years ago
I have seen a decrease in my Shopify store's AOV over the past couple of months, causing me much distress because I'm making less money from each sale. Consequently, my business has become less profitable. How do I pinpoint the cause of my AOV decreasing?
Art Barnett
Wednesday, August 10, 2022
AOV of any store depends on the value it supplies to its customers. Adding extra befitting opportunities for your clientele impacts your AOV directly. Same as that, devaluing the strategic store approach lowers it. Some prime factors that reduce the AOV are as follows:
- No discount deals in the store.
- The overall weight of the purchaser's basket.
- Minimum use of upselling and cross-selling techniques.
- No social proof henceforth lowers customer trust.
Please follow our Community Guidelines
Related Articles
Gross Profit vs. Gross Margin: How Do They Differ?
Ashley Stander
September 21, 2023
Perpetual vs Periodic Inventory Systems: Which Is Best for Your E-commerce Business?
Adeel Qayum
March 30, 2023
5 Discount Techniques to Improve Your Shopify Product Bundles
Jaques Cilliers
May 2, 2023
Related Posts
Can't find what you're looking for?