Snapchat vs Instagram in 2023?

How does Snapchat target its audience?

Snapchat vs TikTok in 2023?

Which is the better platform for ads?

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

A Marketer’s Guide to CPM Across Social Media

Learn more about CPM campaigns, the costs involved, how they work in tandem with your digital marketing strategy, and how to calculate CPM.

Shopify Omnichannel Strategies to Boost Your Marketing

Use Shopify Omnichannel marketing strategies to boost e-commerce sales over multiple channels; learn how you can do this by using these tips.

7 Reasons Snapchat Ads Are Worth It in 2023

Learn why you should be including Snapchat in your marketing mix for 2023 by exploring these benefits and statistics.

5 Pro Tips for Finding Instagram Influencers for Shopify in 2023

Finding Instagram influencers for Shopify can be an excellent way to increase your sales and revenue in 2023. Here's how to find the perfect partnerships.

Remarketing vs. Retargeting: What’s the Difference?

Learn the difference between remarketing and retargeting so that you can capture more customers and boost your e-commerce conversions.

Influencer Marketing Strategy for E-Commerce Stores Like Shopify

Influencer marketing can do wonders for your brand. Learn more about influencer marketing strategies here.

Why You Should Use AI in Advertising

Learn more about how artificial intelligence (AI) in advertising is revolutionizing the way e-commerce companies are marketing their products and services.

Snapchat Ad Metrics: A Detailed Guide for E-Commerce Sellers

Learning to accurately implement and analyze different metrics to decipher the success or failure of your Snapchat ads can help boost your sales.

4 Ways to Increase Your Marketing ROI With Dynamic Pricing

Want to increase your marketing ROI? Looking for high click-through sales and a high conversion rate? You are in the right place.

What are the best KPIs for Instagram?

Which metrics should I be tracking on my Instagram ads?

Can I create a business account with Snapchat?

Can I create a business account with Snapchat or is it only personal accounts that are available?

How long does a TikTok ad take to get approved?

Good morning, I finally figured out my marketing strategy for social media and submitted a TikTok ad for approval yesterday afternoon around 3 PM. However, when I checked to see if it was spendin

What are TikTok's format guidelines for ads?

Hello everyone, I tried running an advert on TikTok, but, unfortunately, it got rejected and didn't make it live. I'm not sure why my ad wasn't approved. I tried to follow the personality and voi

How can I measure my eCommerce store's brand awareness?

Hi guys, what are the best and easiest ways to quickly measure my eCommerce store's brand awareness?

Is an SSP better than a DSP?

I was just wondering if it is better to use a supply side platform or a demand side platform when it comes to advertising for my Shopify store. Thanks.

Can I set individual campaigns to different time zones with Bing ads?

I have been looking forward to expanding the reach of my Shopify store and lately, it has felt like I am missing out by focusing on Google ads alone. Because of timezone differences, I have been

What is RFM analysis?

Hi there. I have often heard people speaking about how using an RFM analysis has helped them to identify which customers to spend time on to make sure that their e-commerce businesses are success