What is marketing mix modeling?

The marketing mix model also known as media meix modelling is a statistical method of determining how effective a campaign is by breaking down aggregate data into internal and external factors.

In marketing, there might be a lot to keep track of since you may use a lot of channels like public relations, Google Ads, paid and organic search media, webinars, promotions and more.

It helps in identifying which elements of marketing are driving the most performance.