What is a customer profitability analysis?
Asked 4 years ago
So I understand that one would need to determine how profitable each customer is, but what does the analysis even look like?
Moses Travis
Wednesday, February 16, 2022
A Customer Profitability Analysis (CPA) is a method that helps businesses know the overall profit a customer generates. A customer is profitable if the cost of customer retention is lower than the revenue he generates. The customers' costs include acquisition costs, selling, serving, fulfillment, and other operational costs,
Please follow our Community Guidelines
Related Articles

How to Calculate Your e-Commerce Store's Product Return Rate
Rebekah Brace
April 28, 2023

How to Calculate Incremental Margin in e-Commerce (Formula + Explanation)
Ashley Stander
December 16, 2022

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?
Jaques Cilliers
May 4, 2023
Related Posts
Can't find what you're looking for?