How do you optimize an online ad?

You can optimize a digital ad campaign by:

1. Focusing on profit- While CPS, CPA, and CTR are important you should also consider the net profit and which campaign offers a higher net profit.

2. Optimizing landing pages- You can optimize it by making it relevant, putting trust elements that validate your brand.

3. Conducting A/B tests on each element of your ad or landing page

4. Implementing abandonment tactics like sending a trigger email within the hour of abandonment.