ROI vs. ROAS: What is the difference?
Asked 4 years ago
What id ROI, what is ROAS, and how do you compute the two?
Gareth Browne
Thursday, November 04, 2021
ROI stands for Return Of Investment which is total profit after spending in all categories. ROAS stands for Return on Ad Spend, which is a total amount of money you got in profit after investing on ads and ads alone. ROI is calculated by subtracting the initial value of the investment from the final value of the investment. ROAS is calculated by Revenue divided by cost.
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