What is the average ROAS for Google vs. Facebook ads?

The better tool depends on your business and customers. If your target population hangs out on Facebook more often than on Google, you should prefer running your ads on Facebook. Similarly, if your target audience uses Google more often than Facebook, you know which platform to choose for your advertisement campaigns. If we talk about the average ROAS for both platforms, the average ROAS for Facebook is 10.68, while the average ROAS for Google is 13.76.