What is the difference between traffic and conversion ads?

TikTok vs. Facebook: Which is better for advertising?

What are Tikok's conversion rates, CPCs, and ROI like when compared to Facebook? Can one use the same marketing strategy as one would on Facebook?

What Are Ad Trackers & How Can You Use Them in E-Commerce?

Find out what ad trackers are, how they can boost sales in your business and increase your return on investment.

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

Calculating CTR For Beginners: Formulas, Guides & Examples

Analyzing a business's click-through rate can provide valuable insight into its advertising performance.

Top 16 Ecommerce Agencies to Supercharge Your Store

Hiring an eCommerce agency can make the difference between an okay online store and a supercharged one. Read our list of the top agencies in the industry!

5 Simple Advertising Techniques to Increase Shopify Incremental Profit Margins

Discover how you can implement simple advertising techniques to help improve your Shopify store's incremental profit margins.

CTR Manipulation: 5 Expert Tools & Techniques

Find out how manipulating your CTR can help you achieve organic site traffic and boost your online presence.

5 Expert Ways to Lower Your CPA Through Ad Spend

An acquisition can be costly but have poor results. Find out how to lower your cost per acquisition and optimize your ad strategies through ad spend.

What does CPA mean in advertising?

I know that cost per action involves dividing costs by actions, but how does this fit into advertising specifically? Is "cost per action" the same thing as "cost per acquisition" or are they diff

How do I set up TikTok Ad Manager?

Hi, I'm very new to TikTok, but it seems like it could be a good platform for social media marketing. Does anyone know how to set up the ad manager and where to find TikTok's analytics for insigh

Does Facebook pixel cost money?

What do macro conversions indicate about your digital marketing?

What is macro conversion, and someone please give me an example of how it works?

Do snap chat ads have a good conversion rate?

Hi, I've noticed that Snapchat's CPC is relatively high compared to some of the other social media platforms. Is it worth marketing on Snapchat?

How to increase traffic on Facebook Business Page?

I have a Facebook Business Page, but it's not getting much in the line of traffic. What do I do to get more?

What is a good return on ad spend (ROAS) for Facebook ads?

What would be a good estimate for the ROAS of Facebook ads? The higher the return the better, but what is a reasonable figure to expect?

How can I add TikTok pixel to my WordPress website?

Does WordPress have a plugin for TikTok?

How much does it cost to put an ad on YouTube?

I want to start marketing my business on YouTube. Does anyone know how much I can expect to pay per ad?