How does Google AdWords calculate revenue?

Google Adwords is an excellent way of gaining new customers. It calculates revenue by three different methods. It includes ROI (Return on Investment), ROAS (Return on Ads Spend), and PPC (Profit Per Click). However, the simplest of these methods is ROAS. The Marketing teams can easily use ROAS to calculate revenue by themselves. Selecting this method will ensure you don't get confused.

There are three ways to track Google Adwords revenue and profit i.e Return On Ad Spend (ROAS), Profit Per Click/ Impression (PPC), and Return On Investment (ROI). The marketing team will choose from the three Google ads formulas to use that go in line with their marketing strategies.