How does customer segmentation improve e-commerce profitability?
Asked 4 years ago
I'm really looking to boost the profitability of my Shopify store and heard someone mention to me that customer segmentation can help with this. The thing I'm confused about is the fact that I think it's impossible to target the preferences, needs, and behavioral patterns of every potential customer I might have. It seems like wasted time to me, so can anyone explain how good customer segmentation can improve the profitability of my Shopify store?
Scottie Gordon
Saturday, October 02, 2021
No matter what your business nature is, customer segmentation acts as a performance and profitability booster. Knowledge about your target audience helps you to make a better funnel and strategy for your business.
You can easily find your customers' age, gender, location, and additional information through Google Analytics and other related programs. You can use this information to divide these customers into major groups. Now, you can tailor a strategy that will target all or most of your customers positively.
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