How does customer segmentation improve e-commerce profitability?

No matter what your business nature is, customer segmentation acts as a performance and profitability booster. Knowledge about your target audience helps you to make a better funnel and strategy for your business.

You can easily find your customers' age, gender, location, and additional information through Google Analytics and other related programs. You can use this information to divide these customers into major groups. Now, you can tailor a strategy that will target all or most of your customers positively.