What is a first touch marketing attribution model?

What are some limitations of using a marketing attribution model?

For those of you who've used a marketing attribution model, what are some limitations you've come accross?

What attribution model does Google analytics use?

How do I find where my client acquisition is in my marketing campaign?

Hi, I've put together a marketing campaign that spans only over one year, and I will increase the length of it once I become more confident in the results and learn what works and what doesn't. I

Can a cohort analysis provide me with an accurate CLV?

Hi, have any of you discovered the cohort analysis? It looks rather interesting and like it could be very handy. I read that it could be used to predict customer behavior, do a product analysis,

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5 Pro Tips for Finding Instagram Influencers for Shopify in 2023

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Is real-time bidding (RTB) worth it?

Hi everyone. I'm trying to grow the reach for my online store and was thinking of going all in on RTB but I'm not quite sure if the return will be worth it. Has anyone tried this approach before?

How do I land the best advertising positions on TikTok?

Hi, I want to widen my business's marketing reach, and I figured I'd try TikTok since I'm already on IG. How does TikTok work in terms of algorithim and advertisement positions? Do I have to pay

Is it profitable to advertise on Airbnb?

Anyone here have ROI figures for advertising on sites like Airbnb and Booking.com?

Can I use cohort analysis to assess customer acquisition strategy?

Hi, I want to gain a greater understanding of whether the quality of customers I am acquiring are improving or degrading. I think that this would then indicate whether my customer acquisition str

Is it beneficial to use augmented reality in e-commerce?

Hi there. I own a furniture e-commerce store, and I have noticed that it is a growing trend within this industry to use augmented reality (AR) to represent products. However, as this involves cre

Is dropshipping an effective product sourcing strategy for a Shopify store?

I opened my own Shopify store with very basic marketing knowledge. I purely want to focus on the marketing side of my Shopify store without having to worry about the warehousing and logistics of