How do you track ad performance on Snapchat?
Asked 4 years ago
I'm trying to understand the analytics behind Snapchat better. How do you measure ad performance?
Chace Franco
Tuesday, November 09, 2021
You can measure Snapchat ad performance by measuring impressions, swipe ups, swipe-up rate, and quartiles for video ads. Impressions show how many Snapchatters saw your ads.
Swipe-ups show how many times people swiped up on your ads to view more. While swipe-up rate shows the percentage of people that swiped up. Quartiles show how long and how many times people viewed your ad.
Please follow our Community Guidelines
Related Articles

Wix vs. Shopify: Which is better for eCommerce in 2021?
Shir Lapidot
May 2, 2023

Choosing a Profit Tracker for Wix: Key Features and Beginner's Guide
Brody Hall
January 27, 2022

How to Increase Your Shopify Conversion Rate
Brody Hall
July 1, 2022
Related Posts
Blog
Staff Writer
Why You Should Use AI in Advertising
Blog
Ashley Stander
7 Best Practices to Dominate Snapchat Ads in 2023
Blog
Ashley Stander
7 Reasons Snapchat Ads Are Worth It in 2023
Can't find what you're looking for?