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How do I find and track the ROI for Google ads?

Asked 4 years ago

Can I find the ROI in Google Analytics or do I have to calculate it? If I have to calculate it, can someone please share the formula for ROI with me?

Return on investment (roi)Google adsAdvertising expenses

Gareth Browne

Thursday, November 04, 2021

The formula for ROI is calculated as - Total Revenue, minus overall costs, then divide by overall costs for the total. Google analytics does have a profit calculator added to it, and there is a litany of apps that can do it for you.

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