What are the benefits of using analytics for my e-commerce store?

How does Snapchat target its audience?

What is the target audience on Snapchat?

Hi, I am starting to market my Shopify store on social media and wondering what sort of audience Snapchat has and whether I should be marketing there as well?

What are some best practices for implementing analytics in e-commerce?

Hi there. I would like to start implementing analytics in my e-commerce store in order to better understand the performance of sales as well as customer behavior. However, I want to be sure that

6 Steps to Build a Successful Hybrid Ecommerce Marketing Campaign

This new approach combines the best of short-term and long-term marketing. Here are the steps to building a successful hybrid marketing campaign.

How to Calculate Incremental Margin in e-Commerce (Formula + Explanation)

Discover how incremental margin can help you manage the profitability of your e-commerce store. Explore the formulas and best practices listed here.

6 Most Common E-Commerce Expenses (+ How to Reduce Them)

Learn how to reduce your e-commerce expenses and improve your bottom line by following these simple tips.

Is Shopify Analytics suited to bigger brands?

Hi there. I have an E-commerce store which yields roughly 30 000 customers per month, and I am looking to start using Shopify Analytics for data analysis. However, I am not sure whether Shopify i

What are dynamic heatmaps?

Hi there. I have been using traditional analytics to provide me with insight about how many individuals visit my e-commerce store site, however I have recently heard about how using dynamic heatm

How do I know that my sales campaign is successful?

Hey guys, I just recently started running a small business and I am pretty new to it, so I want to know are there any ways to measure my sales campaign success? What should I be aware of apart fr

How do I properly implement analytics for my e-commerce store?

I recently started a e-commerce store so I am still looking at ways to implement ecommerce analytics tools. Which ones I should consider if I want to optimize the shopping experience in my store?

Localizing Shopify store to East Asian market.

Hi everyone. I need some help with localizing one of my Shopify stores. The products sold have proven to be very popular in East Asia (Japan especially) which was unplanned, however, I'd like to

How to discover seasonal holidays?

Is there an app or a way to find out when seasonal holidays begin for different regions? For example, I've got an online store which has products popular in the US and another store with products

How can I track macro conversions?

I want to improve user experience on my online store to get more sales, and as far as I know, monitoring macro conversions can help, but I have no idea how to do it. What types of analytic tools