Should I review my ad's keywords that generate clicks and adjust them?

How can I improve the CTR of my Google ads?

Hello, I have recently purchased some Google ad space to improve sales for my online beauty store. At the moment though my click-through rate (CTR) is really low (<2%). Is there anything I can do

How does Snapchat target its audience?

What is the target audience on Snapchat?

Hi, I am starting to market my Shopify store on social media and wondering what sort of audience Snapchat has and whether I should be marketing there as well?

How do I add dynamic UTM parameters to Google Ads?

I want to track information about the source of clicks on my Google Ads. I know that auto-tagging UTM tags is the default setting to track the source of customer clicks. Since I want to record th

Bing vs. Google ad campaigns: Which gives me more granular control?

I recently developed a product campaign for my Shopify store to target different countries in Europe and Asia. I've been looking for a way to assign various campaigns tailored to different region

Google Ads vs. Instagram Ads: ROI Analysis Per E-Commerce Vertical

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Click Through Rate: Best Platforms to Advertise in 2023

Looking to increase the number of clicks your online ads receive? Find out the best platforms to advertise so you can increase conversions.

6 Steps to Build a Successful Hybrid Ecommerce Marketing Campaign

This new approach combines the best of short-term and long-term marketing. Here are the steps to building a successful hybrid marketing campaign.

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

CPC Industry Benchmarks: Are You Spending Too Much?

Although CPC benchmarks vary based on industry, platform, and ad type, knowing them can help guide you in more strategic and optimal ad spend.

Google Ads vs. Amazon Ads: Which is Best for E-Commerce? (2023)

Choosing between Google Ads vs Amazon Ads for your e-commerce store can be complex. Here’s what you need to know about each option to make an informed choice.

What does the ROI in Google ads mean?

I want to set up Google ads for my business, but I'm not familiar with the terminology. What does ROI mean and is it important?

How do I review my Google ad performance?

Is there a way to draw an ROI report that shows the CTR and audience impressions?

How do you reach your target audience in TikTok?

How do I decide on my target audience, set up a marketing strategy to reach them on TikTok?

Does the CPC determine how much I should spend on a Bing ad campaign?

I am looking to dedicate a budget for my WooCommerce store advertising campaign. But not sure how to determine the cost. Hopefully, it will be more cost-effective than Google ads. Which advertis

Will segmenting the target audience on TikTok improve ad performance?

My Shopify store has taken a slump, and I am struggling to make consistent profits. I have been adverting on Facebook ads, and it seems like the ad targeting feature hasn't worked perfectly for m