Which tactics are good for identifying a potential target market?

How does Snapchat target its audience?

What is the target audience on Snapchat?

Hi, I am starting to market my Shopify store on social media and wondering what sort of audience Snapchat has and whether I should be marketing there as well?

How do I get more views on my TikTok ads?

So I've started posting and running ads on TikTok but I don't seem to be getting many views and I'm not sure why. Is there a trick to the algorithm that I should know of?

ROAS: Is it worth targeting young women on TikTok?

Hi! Being a woman myself, I have a female-focused business selling products dedicated to millennial women. I have been looking to advertise my business on a platform with easier reception by wome

6 Steps to Build a Successful Hybrid Ecommerce Marketing Campaign

This new approach combines the best of short-term and long-term marketing. Here are the steps to building a successful hybrid marketing campaign.

Bing ad campaign: Does the keyword search volume determine the cost?

I have been looking to optimize the keywords in my ads for my Shopify store. I've migrated from Google ads to Bing ads because of its low competition for ad positions. I've been trying to optimiz

Will segmenting the target audience on TikTok improve ad performance?

My Shopify store has taken a slump, and I am struggling to make consistent profits. I have been adverting on Facebook ads, and it seems like the ad targeting feature hasn't worked perfectly for m

What time is best to go live on TikTok?

Hi guys. I run an online jewelry store and advertise on various different social media platforms. For TikTok specifically, what would be the best time to go live on videos? My target audience are

How much revenue does email marketing generate?

How can I use email marketing to sell more, increase revenue, and grow my business?

How do you measure a drip campaign metric?

Hi, I've started running DRIP campaigns, but I'm not 100% sure how to measure them. Can someone please tell me how?

Facebook audience targeting optimization: How to do it?

Is there a good way to improve and optimize my audience targeting on Facebook? I am not sure how to do this.