What are the UTM parameters for Google Analytics?

What is a custom variable in Google Analytics?

What is a custom variable in Google Analytics, and how do I create one?

Can Google Analytics track banner clicks?

If so, how do I see the banner clicks?

What does first-touch contribution in Google Analytics mean?

I've noticed that Google Analytics has got different contribution models. I'm trying to understand what the first interaction with Google Analytics means and indicates. If anyone can provide me w

How do I set up enhanced e-commerce tracking in Google Analytics?

Hello, I want to implement enhanced e-commerce tracking on GA, but I have no idea how or where to do it. Help? Tia

How many custom reports are offered by Google Analytics?

What are the different types of custom reports that Google Analytics offers? The only one that I know of are Explorer reports which arent anything out of the ordinary. How many custom reports can

What Are Ad Trackers & How Can You Use Them in E-Commerce?

Find out what ad trackers are, how they can boost sales in your business and increase your return on investment.

Why You Should Use AI in Advertising

Learn more about how artificial intelligence (AI) in advertising is revolutionizing the way e-commerce companies are marketing their products and services.

How to Track and Boost Amazon Sales Using Google Analytics

Learn how Amazon and Google Analytics can work together to boost sales and secure a successful e-commerce company.

Google Analytics Cohort Analysis: Simply Explained (+examples)

Google Analytics Cohort Analysis provides an in-depth understanding of visitors’ behavior and lets you optimize your campaigns for maximum impact.

How do you run a cohort analysis?

Hello, what is the meaning of a cohort analysis? What makes it so valuable in an analytics report?

Advice on coming up with campaign names.

Hi guys, I need some tips on coming up with good names for some ad campaigns I've been working on. Is there a general guide or rules of thumb that y'all follow when deciding on names?

Is the cost of Snapchat ads worth it?

Why does running Snapchat ads seem so expensive? Does anyone here use Snapchat and find it to have suitable ROI to cover the marketing expense?

How can I add UTM to banner ads?

I need to see which Banner ads are the most effective, and I read that creating UTM in Google Analytics could help but I still don’t understand how to put them there. Could someone please explain

Google Analytics: How do you analyze a conversion path?