Is click-through rate % the most important KPI metric?

Are there any flaws in using CTR as a metric?

Hi, fairly simple question here. I typically use CTR% as well as clicks and impressions as the primary metric when using programs like Google Analytics 4 or HubSpot. Is there any flaw in this app

Does Google Analytics track internal link clicks?

If I can, how do I track clicks on a link?

Google Analytics Cohort Analysis: Simply Explained (+examples)

Google Analytics Cohort Analysis provides an in-depth understanding of visitors’ behavior and lets you optimize your campaigns for maximum impact.

Calculating CTR For Beginners: Formulas, Guides & Examples

Analyzing a business's click-through rate can provide valuable insight into its advertising performance.

Click Through Rate: Best Platforms to Advertise in 2023

Looking to increase the number of clicks your online ads receive? Find out the best platforms to advertise so you can increase conversions.

CTR Manipulation: 5 Expert Tools & Techniques

Find out how manipulating your CTR can help you achieve organic site traffic and boost your online presence.

5 KPIs Apple Tracks to Grow During a Recession

Apple managed to grow revenue despite a recession. We explore the 5 KPIs it uses to improve performance.

How to Track and Boost Amazon Sales Using Google Analytics

Learn how Amazon and Google Analytics can work together to boost sales and secure a successful e-commerce company.

How are custom events tracked in Google Analytics?

What are custom events, and how do I track them with Google Analytics?

Google Analytics: How do you analyze a conversion path?

Most important KPIs for COGS?

What are the most important KPIs to keep track of relating to cost of goods sold?

Google analytics: eCommerce vs. enhanced eCommerce?

What is the difference between eCommerce and enhanced eCommerce on Google analytics and which would you say is better?

What are the best KPIs for Instagram?

Which metrics should I be tracking on my Instagram ads?

What are the KPIs for measuring customer retention?

How do I measure customer retention?

Which KPIs should be included in an e-commerce report?

I'm trying to figure out which KPIs are essential for any e-commerce report. Can anyone offer any suggestions? Much appreciated.

What is last click or direct conversions?

I'm busy learning the different types of conversions analyzed by Google Analytics and how they work. I'm not sure I understand what a 'last click conversion' means. Can someone please explain?