What data does Google analytics prohibit collecting?
Asked 3 years ago
Hi guys, I'm wondering what would prevent certain information from appearing on a report? I was hoping to pull a list of email addresses from it, but it doesn't seem to work? Or am I doing something wrong?
Moses Travis
Sunday, June 05, 2022
Personable identifiable information (PII) is data that you use to identify a person. Google Analytics prohibits the collection of PII which includes full names, email addresses, home addresses, dates of birth, driver’s license numbers, credit card details, and social security numbers. It prevents abusers from accessing the billing and financial data of a person.
Please follow our Community Guidelines
Related Articles

Managing Abandoned Carts on Wix: Prevention and Recovery
Brody Hall
November 30, 2021

How to Build a Successful Sales Funnel in WooCommerce
Brody Hall
December 22, 2021

4 Easy Excel Discount Formulas For Your E-Commerce Store
Rosana Antoni
May 5, 2023
Related Posts
Kate Pauline Galagnara
Google Analytics Cohort Analysis: Simply Explained (+examples)
Can't find what you're looking for?