Abeeha Qasmi
Sunday, November 14, 2021
Google Analytics allows advertisers to go over conversion paths using one of the following three Multi-Channel Funnel Reports:
- Top Conversion Paths give insights about the number and value of each conversion along with the path they were made.
- The Time Lag Report evaluates the number of days a user took to convert after his first interaction with your ad.
- The Path Length Report pinpoints the number of interactions along with each conversion path.
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