What does a high/low AOV indicate for a Shopify business?
Asked 4 years ago
I have seen my average order value for my Shopify store fluctuate over the past couple of months. What does a high/low AOV indicate for a Shopify business?
Cody Sanders
Tuesday, June 28, 2022
AOV (Average Order Value) measures the average amount a customer spends on your website. It's helpful in making decisions regarding marketing costs, and product pricing. Now, a high AOV indicates that your customers are spending a lot on your store which is a good thing. While a low AOV indicates that most customers spend less on your store meaning that you're not making enough profits.
Please follow our Community Guidelines
Related Articles

Wix vs. Shopify: Which is better for eCommerce in 2021?
Shir Lapidot
May 2, 2023

Your Guide to LTV/CAC Ratio in E-Commerce
Ashley Stander
April 21, 2023

3 Best Wix Inventory Management Apps
Rebekah Brace
August 26, 2022
Related Posts
Can't find what you're looking for?