Which KPIs should be included in an e-commerce report?
Asked 3 years ago
I'm trying to figure out which KPIs are essential for any e-commerce report. Can anyone offer any suggestions? Much appreciated.
Curt Cleveland
Tuesday, May 24, 2022
Here are some of the essential KPIs for any e-commerce report that you should keep track of:
- Average Order Value: This is the essential indicator for e-commerce websites. AOV tracks the average amount of money spent on each order placed by the customer.
- Conversion Rate: CR is the number of visitors who completed a goal on your website. This KPI helps you track the performance of a campaign or an ad.
- Cart Abandonment: Cart abandonment rate is the percentage of people who added the products to their cart but did not buy them.
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