What are the KPIs for measuring customer retention?
Asked 4 years ago
How do I measure customer retention?
Gareth Browne
Friday, November 12, 2021
There are many key points for customer retention, here's a few:
Your customer retention rate (number you keep over time)
Customer churn rate (number you lose over time)
Revenue churn rate (amount you lose over time)
Customer revenue growth rate (cash flow increases over time)
Repeat purchase ratios
Daily, Weekly and Monthly active user totals
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