Should I upsell products on my Shopify store to increase my AOV?

You know the drill: "Would you like fries with that?" I'm not sure if McDonald's invented this marketing tactic but upselling is a tried and true method to increase your AOV. Upselling and cross-selling will help your business sell more products in a few ways:

An upsell is when you offer a higher value product as an upgrade. In this case, the product with a lower price would be replaced with the superior one.

A cross-sell is a great way to sell complementary products. Instead of simply suggesting other popular or higher value products from your store, handpick products that pair perfectly with what the customer wants—like accessories or add-on options.