What is a good ad engagement rate on Facebook?
Asked 4 years ago
The current engagement rate on my Facebook ads is sitting at -1%. And because it's in the minus, I feel that it's not good enough. I want to set a goal, but I don't know what is considered a good engagement rate in the first place. Help?
Gareth Browne
Tuesday, November 02, 2021
A decent or at least profitable engagement rate on Facebook is generally considered good at around 1%. Whereas 0.5% to 0.95% is considered average. Getting a below 0.5% engagement means you need to realign your campaigns messaging to better capture your audiences attention and in the process get better engagement from the overall community.
Please follow our Community Guidelines
Related Articles

The 4 Main E-commerce Business Models for Building a Successful Online Store
BeProfit Staff
August 7, 2023

WooCommerce vs Shopify: Which is better for E-Commerce in 2022?
Shir Lapidot
October 20, 2021

CTR Manipulation: 5 Expert Tools & Techniques
Jaques Cilliers
May 5, 2023
Related Posts
Brody Hall
How to Add Facebook Pixel to Shopify
Can't find what you're looking for?