How can I prevent coupon abuse or fraud when offering discounts?
Asked 2 years ago
Hey everyone. What are some ways I can stop customers from abusing coupons on my Shopify store?
Moses Travis
Sunday, May 14, 2023
About $300 million to $ 600 million is lost by businesses each year as a result of coupon fraud. It leads to greater losses to companies like complete website and social media takeovers. Here's a list o tips on how to prevent coupon fraud
- Create geo-located coupons
- Control the coupon distribution
- Introduce email verification for digital offers
- Invest in a reliable service provider
- Generate hard-to-crack codes
- Introduce budgetary limits
- Invest in behavioural analytics to detect suspicious activity
- Limit the number of coupon redemptions like once or (x) number of times
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