Product

Reporting Tools

Live P&L Report

Track real-time P&L metrics for immediate financial insights.

Aggregate and compare your shops' financials no matter the platform, country, and brand.

Retention & LTV

Monitor customer retention and lifetime value for long-term business health.

Real-Time Performance

Leverage high-frequency data refresh for immediate loss prevention and optimization.

Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

Data Management

Connect platforms and tools you work with to collect expenses, revenue, and other eCommerce data in real time.

Predicted Costs

Include all your future costs and have the most accurate picture of your net sales at all times.

Data Sync Solutions

Discover BeProfit's easy data import options: Google Sheets, Bulk update CSV, and automated UI.

Custom Expenses & Revenue

Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

Profit Simulators

Tweak your numbers to lift profits up

Marketing Pricing

Demo Store

Want to see our
dashboard in action?

Explore the dashboard

Watch Demo Store

Resources

Company

Want to see our dashboard in action?

you can try it here with theDemo Store!

What is a time decay multi-touch marketing attribution model?

Asked 2 years ago

Hi guys, I was just wondering if anyone has a better understanding of what this might be? Thanks!

Attribution model Utm attribution Buyer's journey Customer journey mapping

Scottie Gordon

Sunday, April 16, 2023

The time-decay model gives the most credit to the touch that led to the conversion which means that the further back the interaction the less credit it receives. Marketers use this model to optimize for touches that drive conversions and also the touches that increase the chances of conversion in the near future.

Write an answer...﻿

Cancel

Please follow our Community Guidelines

Related Articles

Revenue Analysis in E-Commerce: Benefits and Difficulties

Revenue Analysis in E-Commerce: Benefits and Difficulties

BeProfit Staff

May 3, 2023

How to Optimize ROAS & Lower Break-Even Point: 7 Techniques for Dropshippers

How to Optimize ROAS & Lower Break-Even Point: 7 Techniques for Dropshippers

Rebekah Brace

April 20, 2023

How to Improve Your Customer Retention Strategy With Email Marketing

How to Improve Your Customer Retention Strategy With Email Marketing

Tracy Puckett

May 5, 2023

Can't find what you're looking for?