What is a time decay multi-touch marketing attribution model?

What is a first touch marketing attribution model?

Can someone explain this to me in more detail please.

When should I use a U-shaped multi-touch marketing attribution model?

When is the best time to use a U shaped multi touch marketing attribution model?

How does the linear multi-touch marketing attribution model work?

Can somebody please explain to me how linear multi-touch marketing attribution models are supposed to work?

Difference between W-shaped and U-shaped multi-touch marketing attribution model?

What is the difference between a W-shaped and a U-shaped multi-touch marketing attribution model?

What are some limitations of using a marketing attribution model?

For those of you who've used a marketing attribution model, what are some limitations you've come accross?

What attribution model does Google analytics use?

What are the benefits of mapping a customers' journey?

Do I really have to map the customers' journey? How will that improve the quality and sales of my online store?

What are the benefits of dynamic UTM parameters?

I've heard about UTM parameters and I want to start using them for my business, but I'm not sure how this will help. In the last several months, I have made a lot of progress with my site, and my

How many touchpoints is a customer journey?

Hi, I want to improve the customer experience design in my store, and I watched a video where it said I must identify the touchpoints in the customers' journey through my store. However, I'm n

Customer journey vs. purchase funnel: What's the difference?

Hello all, is there a difference between a sales/marketing funnel and a customer journey? I have a funnel in place, but my conversion rate hasn't improved by much. When I looked online I found