What is a time decay multi-touch marketing attribution model?

When should I use a U-shaped multi-touch marketing attribution model?

When is the best time to use a U shaped multi touch marketing attribution model?

How easy is it to create a custom multi-touch marketing attribution model?

Hi guys, have been doing some research on different types of attribution models and I've recently discovered it's possible to create your own. How difficult is it to do so and is it worth it do y

What are some limitations of using a marketing attribution model?

For those of you who've used a marketing attribution model, what are some limitations you've come accross?

What attribution model does Google analytics use?

What are the usage scenarios of dynamic UTM parameters?

I recently learned about UTM parameters and how helpful they are to Shopify merchants, and I'm trying to figure out how to make my business operate better. I want to start using them in my busine

What elements make up a good conversion path for a Shopify business?

I want the buyer's journey on my Shopify store to be smooth and efficient. I want the anonymous people who visit my store to become valued customers who remain loyal to my business. I need to ide

What is a snap pixel?

So I've started marketing on Snapchat and running campaigns. Now, I need to track how many are coming from the ads on my website. I thought I'd be able to see this through Google Analytics, but t

How do I add dynamic UTM parameters to Google Ads?

I want to track information about the source of clicks on my Google Ads. I know that auto-tagging UTM tags is the default setting to track the source of customer clicks. Since I want to record th

How do dynamic UTM parameters measure product success?

I want to accurately conduct product analysis to find better ways to generate more revenue for my Shopify store. I have been getting a lot of traffic on my site, but I can’t tell which of my clie

What does UTM stand for?

What is UTM, and how does it correlate with ad campaigns on social media?