When should I use a U-shaped multi-touch marketing attribution model?

What is a first touch marketing attribution model?

Can someone explain this to me in more detail please.

What is a time decay multi-touch marketing attribution model?

Hi guys, I was just wondering if anyone has a better understanding of what this might be? Thanks!

How easy is it to create a custom multi-touch marketing attribution model?

Hi guys, have been doing some research on different types of attribution models and I've recently discovered it's possible to create your own. How difficult is it to do so and is it worth it do y

How does the linear multi-touch marketing attribution model work?

Can somebody please explain to me how linear multi-touch marketing attribution models are supposed to work?

What are some limitations of using a marketing attribution model?

For those of you who've used a marketing attribution model, what are some limitations you've come accross?

What attribution model does Google analytics use?

What are some examples of attribution models?

Hey guys, can anyone provide me with a list and brief explanation of some different types of attribution models.

Customer journey vs. purchase funnel: What's the difference?

Hello all, is there a difference between a sales/marketing funnel and a customer journey? I have a funnel in place, but my conversion rate hasn't improved by much. When I looked online I found

How many touchpoints is a customer journey?

Hi, I want to improve the customer experience design in my store, and I watched a video where it said I must identify the touchpoints in the customers' journey through my store. However, I'm n

What can you discover from mapping a customer journey?

I understand, in loose terms, why I should have a customer journey map. But I don't really see how doing so could increase my customer lifetime value. I know the processes they go through already