How can I track Shopify conversion rate?
Asked 2 years ago
What's the best way to do this? At the moment I'm just using Shopify's own analytics app but there must be a better alternative? I'd be very interested to know. Cheers.
Cody Sanders
Tuesday, April 04, 2023
Although Shoify has a built-in analytics app, as you likely have found, it is very limited. If you want to gain full access to your site's analytics, with the ability to create multiple KPI tracking systems, there is no better resource than Google Analytics.
GA is easy to integrate into your Shopify store and will provide you with all the information that you need to scale your business.
That said, GA can be overwhelming to someone that's not used to it. If this is the case, or you simply want to focus on conversion rate, then apps such as BeProfit make the calculations and tracking of conversion and profit margins a lot simpler.
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