How are default conversions credited in reports and channels?

What is the average ad conversion rate on Snapchat?

Are Snapchat ads good?

Using Instagram With Shopify to Boost Conversions: Benefits and Guide

Learn how to get Instagram followers and how to use Instagram to grow your business. Read our full breakdown here.

4 Best Conversion Rate Metrics for E-Commerce Startups

Want to know if your e-commerce startup is performing well? Check out these conversion rate metrics and how to use them to measure your business' performance.

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

What does first-touch contribution in Google Analytics mean?

I've noticed that Google Analytics has got different contribution models. I'm trying to understand what the first interaction with Google Analytics means and indicates. If anyone can provide me w

Conversions vs. Traffic: Which is more important?

What is the main difference between the traffic and conversions objectives, and which should we aim to have more of?

How can I track Shopify conversion rate?

What's the best way to do this? At the moment I'm just using Shopify's own analytics app but there must be a better alternative? I'd be very interested to know. Cheers.

Google Analytics: How do you analyze a conversion path?

How do you analyze conversions on Google Analytics?

How and where do you analyze conversion paths? Are there any KPIs that I should know about?

Customer journey vs. purchase funnel: What's the difference?

Hello all, is there a difference between a sales/marketing funnel and a customer journey? I have a funnel in place, but my conversion rate hasn't improved by much. When I looked online I found

What are the advantages of monitoring micro conversions?

I read that tracking micro conversions can help with the overall conversion rate. Since there is a lot of different micro conversions I want to know what are the advantages and which ones would b

Should I offer discounts to customers who have abandoned their shopping carts?

Is this a good way to get more conversions on Shopify?

Do snap chat ads have a good conversion rate?

Hi, I've noticed that Snapchat's CPC is relatively high compared to some of the other social media platforms. Is it worth marketing on Snapchat?