Conversions vs. Traffic: Which is more important?

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

Using Instagram With Shopify to Boost Conversions: Benefits and Guide

Learn how to get Instagram followers and how to use Instagram to grow your business. Read our full breakdown here.

How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

4 Best Conversion Rate Metrics for E-Commerce Startups

Want to know if your e-commerce startup is performing well? Check out these conversion rate metrics and how to use them to measure your business' performance.

What insights do I generate to increase the profitability of my Amazon store?

Hey guys, I want to optimize my store's profitability. Which key point indicators should I be looking at to see where I can improve?

Should I offer discounts to customers who have abandoned their shopping carts?

Is this a good way to get more conversions on Shopify?

How can I track macro conversions?

I want to improve user experience on my online store to get more sales, and as far as I know, monitoring macro conversions can help, but I have no idea how to do it. What types of analytic tools

How are default conversions credited in reports and channels?

How does Google Analytics determine which conversion goes where and where do the default conversions get credited?

How do you ensure a repeat purchase?

How do you drive repeat sales?

How can I track Shopify conversion rate?

What's the best way to do this? At the moment I'm just using Shopify's own analytics app but there must be a better alternative? I'd be very interested to know. Cheers.

What does UTM stand for?

What is UTM, and how does it correlate with ad campaigns on social media?

Are there any flaws in using CTR as a metric?

Hi, fairly simple question here. I typically use CTR% as well as clicks and impressions as the primary metric when using programs like Google Analytics 4 or HubSpot. Is there any flaw in this app

Google Analytics: What is an example of a conversion path?

I'm not sure I understand the purpose behind conversion paths on Google analytics?

What is a good sales funnel conversion rate?