Conversions vs. Traffic: Which is more important?
Asked 4 years ago
What is the main difference between the traffic and conversions objectives, and which should we aim to have more of?
Emilė Kleopatra Miežlaiškytė
Friday, November 12, 2021
If you're just starting out, you should aim to get as much traffic as possible to gather more data. However, both of these metrics are equally as important to any established business - if you have little traffic, you'll have less customers to covert. If your conversion rate is below average, you'll find competition hard.
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